This fall, PAMF's new advertisements began to appear in local newspapers, magazines, movie theatres and on Web sites. The ads' theme – "Cure For Common Medicine" – was inspired by letters PAMF has received from its patients, praising the care they've received. There are many aspects to creating an uncommonly effective medical foundation, including recruiting and retaining the most accomplished doctors and staff, and providing the best diagnostic technology, electronic patient records and extensive patient education. All of these add up to a practice that provides an exceptional alternative to common medical practices. Together with their patients, PAMF's doctors, clinicians and staff create the "Cure For Common Medicine."

"Being an integrated organization allows us to go out to the community with the new and powerful message that we are now a larger organization better equipped to handle both everyday health care needs and more complex problems requiring advanced specialty care," says Sapna Parekh, PAMF's director of marketing. As part of the ad campaign, PAMF has launched "The Pulse," a new education media center that links patients and visitors to podcasts, videos and other educational health content from PAMF’s doctors and clinicians. Visit www.pamf.org/thepulse to find out more.